taly’s colourful discourse of history, art and natural beauty brings a sense of an open-air art museum to the landscape. Tourists can visit the long-lasting ruins of Rome, lush canals to walk around in Venice, elegant Milanese shopping malls, and the permissive coasts of the Amalfi.

Each city, town or village has its story of the never-ending histories and cultures it experienced for centuries. The tour of Italy is more than just viewing popular attractions. You become entirely immersed, identifying with parts of your being that seem not merely deep but also feel real.

Planning is key. A well-organized itinerary must be written, whether you plan to live in Italy’s cultural richness, try out IT cuisines, look at famous artwork, or undertake adventurous pursuits. 

Being in touch on your travels is now essential, and Nomad eSIM is the perfect solution. Due to this modern solution, you can connect to the internet in real time whilst on holiday, and you won’t need to change your SIM card.

Explore how best to maximize your trip to Italy. Investigate attractions, decide on travel agencies, book accommodations, taste local cuisines, learn more about how you could travel eco-friendly.

1. Crafting the Perfect Itinerary: Where to Begin

Italy’s wide variety of attractions could make planning a trip seem overwhelming.

Knowing what you enjoy and how to pack your itinerary according to your travel habits. Each region offers something unique.

Famous destinations, plus off-the-beaten-path passages to your itinerary.

If you are a newcomer to Italy, you should also put Rome, Florence and Venice on your list.

Here you can experience the history of Rome. The ancient ruins of the Colosseum, the Roman Forum, are a constant reminder of the past.

Florence is where you can get a taste of the country’s art history. The Uffizi Galery and the famous statue of Davide by Michelangelo are just the starting points for art lovers.

Venice is probably one of the most stunning cities in the world, with its dizzying array of canals that criss-cross in a romantic maze.

But Italy’s magic isn’t reserved just for it’s history, food and art. Come in the summer and enjoy a beautiful beach holiday along the Amalfi Coast, with dramatic sea views.

Or head to Sicily to get an edgier view of the country’s Mediterranean charm.

For explorers and nature lovers, Lake Como in Italy’s far north has serene landscapes, while Milan remains the fashion capital of Italy, of not the world.

2. Navigating Italy: Transportation Tips and Passes

The country’s transportation structure guarantees that visitors have numerous options to explore Italy.

A lot of visitors who end up passing through the regions of Italy use the awesome train system to get around.

Then you’re traveling in Italy, the Italo and Trenitalia high-speed trains are faster, while regional trains will allow you to enjoy the countryside as it wizzes past the window.

To eliminate stressing when determining train ticket costs later, buying an Italy Rail Pass permits unlimited train travel for several days is best.

Travel guides in Italian cities offer a cheap public transport network with buses, trams, and metro systems in all cities.

If if you want to rent a car, you can drive around the country as well. From Tuscany’s beautiful valleys, to the stunning coastal roads of the Amalfi Coast. Or you can climb the steep hills of the Dolomites for incredible views.

Either way, traveling around in Italian cities by car can be a bit complicated because of the narrow streets and lack of free and accessible parking spots.

3. Accommodation Options: Where to Stay in Italy

It is very easy to choose accommodations in Italy that follow your budget and your taste in personal style.

In the most significant cities such as Rome, Milan and Florence, you will come across the best hotels with wonderful views, exquisite boutique hotels, or inexpensive accommodations for solo travelers.

To experience the place in full immersion, there is nothing like a family-run bed and breakfast, agriturismo, or villa outside the city.

Airbnb and rental activities (for a holiday) are rising, especially with families and larger groups.

When travelling during busy times, such as during summer or the holiday season, making early accommodation reservations to get a room is advisable.

Properly plan your location when choosing an accommodation.

Keeping your residence near public transport makes it easier, while choosing a quieter area gives you the pleasure of a peaceful environment.

Always read reviews and check the amenities offered.

4. Must-Visit Cities and Hidden Gems

Although Rome, Florence, Venice, and Milan are among Italy’s best-known cities, the nation is packed with half-hidden gems ready to be discovered.

Many visitors come to Rome because of its ancient ruins with its ancient people, while Florence’s Renaissance treasures entice fans worldwide.

Despite that, those off-the-beaten-path gems are also worth visiting:

• Matera: Blessed with UNESCO-designated ancient cave dwellings, which it calls (Sassi di Matera), Matera presents a striking explanation of past lives.
• Verona: A city under the spotlight due to the connections with Romeo and Juliet, and with an exquisite Roman amphitheater.
• Siena: A Medieval settlement famous for an annual horse race called the Palio.
• Alberobello: Renowned for individualistic trulli houses, it has been declared a UNESCO site.

5. Italian Cuisine: A Culinary Adventure

Italian cuisine puts you on a gastronomic journey because every region boasts its specialties.

Start your experience by feasting on a tasty original Roman Carbonara, made with eggs, cheese, pancetta and black pepper.

To taste pizza, go to Naples to try a simple Margherita on a thin, crunchy base.

Other renowned foodstuffs of Florence include the hearty Florentine steak, in a city celebrated in Sicily by the delectable sweets, including cannoli and cassata.

Anything should be tasted in the Amalfi Coast of sampling seafood or having truffles in Piedmont is a must-try thing for any food enthusiast.

Signature dishes of every region make Italy the final destination for every food enthusiast.

Try out the real Italian food by visiting local markets, joining a cooking class, or getting to know Tuscany’s famous wine production.

6. Entry Timings, Fees, and Special Rules for Major Attractions

If Italy is rich with all kinds of world-famous landmarks, some planning is needed to visit these places of interest.

Remember the opening hours, fee, and conditions for attractions so as not to be disappointed.

1. Colosseum (Rome)

• Hours: Open daily 9:00 AM – 7:00 PM (Last entry 6:00 PM).
• Price: €16 adults, reduced price for EU citizens 18-25, free for under 18.
• Tip: Do not stand in line, but rather purchase your entry ticket online, reducing your waiting time for entry.
• Special Rules: No large bags allowed as well and mandatory security checks in place.

2. Vatican Museums (Vatican City)

• Hours: 9:00 AM – 6:00 PM, Closed Sunday, except last Sunday of each month and free entry.
• Price: €17 for standard entry or book a tour at GetYourGuide.
• Dress Code: No shorts or skirts and no sleeveless tops allowed.
• Notes: Free entry days tend to get crowded – show up early.

3. Uffizi Gallery (Florence)

• Hours: 8:15 AM – 6:50 PM Closed Mondays.
• Price: For Adults: €20 or book on GetYourGuide. No charge the first Sunday after the first Monday of the month.
• Tip: Purchase your tickets in advance to avoid waiting in ticket counters when possible.
• Special Rules: Limited areas for photos, no loud noises.

4. St. Mark’s Basilica (Venice)

• Opening Hours: 9:30 AM to 5:15 PM.
• Ticket Price: Visitors do not pay to enter the main basilica (though extras cost a fee). Or book a tour on GetYourGuide.
• Dress Code: Modest attire—no sleeveless tops or short skirts.
• Photography: Not allowed inside.

5. Leaning Tower of Pisa (Pisa)

• Opening Hours: 9:00 AM to 8:00 PM (seasonal).
• Ticket Price: The fee to get into the tower is €20, but students and children can get discounts.
• Booking Tips: Online reservations are recommended. Try GetYourGuide.
• Special Rules: The entry is limited, and children under eight years cannot climb the tower.

6. Pompeii Archaeological Site (Naples)

• Opening Hours: Access from 9:00 AM to 7:00 PM in summer and from 9:00 AM to 5:00 PM in winter.
• Ticket Price: Adult admission is €16, but special rates are available to members of the EU. Book on GetYourGuide
• Special Rules: Select footwear appropriate for uneven walks.

7. Galleria Borghese (Rome)

• Opening Hours: 9:00 AM to 7:00 PM, closed on Mondays.
• Ticket Price: €15, reservations mandatory.
• Booking Tips: Limited slots—book early on GetYourGuide.
• Special Rules: There are lockers for storing bags.

7. Travel Essentials: What to Pack for Italy

Italy has such diverse weather that depending on when you’re coming and where you plan to visit, it can be worth it to bring clothes for every season.

But in general, it’s best to pack what is best in terms of the time of the year, region and the activities scheduled for your trip.

Read More: Best Time To Visit Italy

1. Clothing Essentials: Dressing for Every Season

Summer (June to August):

• Choose fabrics that make you feel calm and comfortable throughout the day.
• A t-shirt, shorts, a sundress and a wide-brimmed sun hat should be in your bag if you get too hot on sunny days.
• As you go to Italy, remember to pack some sunglasses and a good sunscreen to be safe from the harsh Italian sun.

Spring and Fall (April-May, September-October):

• Layers are your best friend.
• Pack T-shirts, a cozy sweater, and an easy-to-wear jacket to roll when it gets cold or hot.

Winter (November to March):

• Bring warm layers when visiting northern cities such as Milan, Venice or the Dolomites if you know you will be there.
• Bring a Coat, Scarf, gloves, and a hat.
• Snow is possible in some of Italy’s higher regions in winter.

Religious Sites:

• Depending on where you enter, it is important to dress respectfully; for instance, in the Vatican City, you enter St. Peter’s Basilica and the Duomo of Florence.
• Be conscious of your shoulders and knees being covered up while in places of worship.

2. Comfortable Footwear: Exploring with Ease

Having to spend so much time walking in Italy’s historic centers, you should take the time and money to invest in good, comfortable footwear.

Prefer shoes with enough traction to navigate the crowded cobblestone streets of Rome, Florence or Venice.

If you will hike along Cinque Terre or the Amalfi Coast, use a secure pair of hiking shoes.

3. Tech Essentials for Modern Travelers

• Portable Charger: With your smartphone, you’ll have navigation, photography and connect at your fingertips. Ensure your device is powered during your trip, and use a portable power bank.
• Nomad eSIM: An easy way of maintaining your device connected without requiring you to shift SIM cards. Consistent internet access throughout Italy allows for map navigation, online ticket buying, and contacting family.
• Power Adapter: Types C, F, and L are used by the plugs in Italy. Check whether your adapter can take a C, F, and L junction, widely used in Italy.

4. Personal Care and Health Essentials

• Toiletries: Pack travel bottles of shampoo, conditioner, toothpaste, and other essential skincare products for your journey.
• Prescription Medications: Pack enough of your medication for your travel and carry a photocopy of your prescription.
• First-Aid Kit: Remember to include adhesive bandages, antiseptic wipes, pain relievers, and the personal medication you bring.

5. Hydration and Reusable Items

Many public fountains with safe drinking water are available in cities like Rome and Florence.

Carrying refillable water bottles is handy for keeping hydrated while reducing plastic waste on your journey.

Using a reusable bag for local markets reduces the impact on the environment.

8. Sustainable Tourism in Italy: Travel Responsibly

It has been the natural and cultural treasures of Italians that are worth being preserved, and visitors should help to save them.

To travel sustainably:

• Choose hotels or guesthouses that have obtained environmental certification systems.
• Get the sights by choosing any means of public transport or walking around the city.
• Support local economies by going for goods made by artisans.
• Be aware of plastic waste and use reusable items such as a water bottle and a shopping bag in your travel bag.

Planning to visit natural spots like the Dolomites? Follow park rules.

They exist to protect the environment.

In historic cities, respect local customs.

Avoid crowded spots during peak times to enjoy them without the rush.

9. Italy with Kids and Seniors: Family-Friendly Tips

Italy is a perfect family destination with something to offer every family member.

Undoubtedly, children will enjoy visiting Rome Colosseum, Venetian gondola tours and attending Florence’s interactive art class.

Older people can take advantage of Italy’s easy public transport and walkable cities, and it is easy to walk around to see the country’s attractions.

The retired enjoy reduced ticket rates and faster entrance to prime attractions like the Vatican Museums.

Specifically, hotels for families have cribs and babysitting services, while Tuscany’s villas have plenty of room for extended parties.

Make eating out fun by ordering pizza for children and healthy Mediterranean meals for seniors.

Travel insurance should be purchased for the case of any unexpected events, the most important to do it for seniors.

10. Safety and Health Tips for a Hassle-Free Journey

Travellers need not worry as Italy is a safe place if they take some simple measures.

When you are in popular spots such as Rome and Venice, hold your valuables as close as possible, remain aware and monitor events around you.

Make sure you drink a lot of fluids, especially during hotter seasons, by having a refillable water bottle in easy reach at all times.

Avoid getting sunburnt by applying sunscreen regularly.

Choose shoes to support your comfort on the trip, and have a general first aid kit for minor injuries.

Great pharmacies and hospitals with proper equipment can be found in major cities in Italy.

Always carry a copy of passports and travel passes – just in case.

It would be wise to buy travel money that covers medical emergencies and last-minute cancellations of trips.

Embrace the Magic of Italy

From breathtaking views to historical importance and an energizing culture, there is something unique about Italy that every person can enjoy.

You will see that every part of Italy, from ancient ruins to serene lakes, has its own story that only it can bring forth.

Be well organized, believe in digital SIM for easy internet and create lasting memories.

Your Italian adventure awaits—buon viaggio!

Over the past nineteen years as a business owner, I’ve used countless business cards. Some have been amazing and elevated both my travel and my business. Others have been…well, lackluster.

One of the best? The Business Platinum Card® from American Express. It comes with a lot of world-class perks and benefits, quality customer care, and a solid rewards structure (especially on large purchases).

While the annual fee is pretty high ($695, pay over time available. See Rates and Fees), for me, the travel benefits, along with all the statement credits, make the card worth carrying. I think it’s a great choice for business owners who travel frequently.

In this breakdown, I’ll detail the card, what you get, and why I like it.

What is the Business Platinum Card® from American Express?

The Business Platinum Card® from American Express is a travel rewards card geared towards business owners. (Remember: even side hustles and freelancing count as businesses so you can get this card even without being an LLC.) First, let’s go over some of the best things you get when you sign up, which make it a no brainer to get for the first year:

• Limited Time Offer: Earn 150,000 Membership Rewards® points after you spend $20,000 on eligible purchases on your Business Platinum Card® within the first 3 months of Card Membership. Plus, earn a $500 statement credit after you spend $2,500 on qualifying flights booked directly with airlines or through American Express Travel with your Business Platinum Card® within the first 3 months of Card Membership. You can earn one or both of these offers. Offer ends 6/30/25.
• Earn 5X Membership Rewards® points for flights, prepaid hotels, and short-term rentals and prepaid flight + hotel packages booked at AmexTravel.com. 1x points on other eligible purchases.
• 1.5x points per dollar on each eligible purchase at US construction material, hardware suppliers, electronic goods retailers, and software & cloud system providers, and shipping providers, as well as on purchases of $5,000 or more, on up to $2 million per Card Account per calendar year. Purchases eligible for multiple additional point bonuses will only receive the highest eligible bonus.
• Complimentary access to the American Express Global Lounge Collection®, featuring more than 1,400 airport lounges across 140 countries. Access is limited to eligible Card Members.
• Up to $120 in statement credits for Global Entry or TSA Pre-check every 4 years.
• Up to $199 yearly CLEAR® Plus credit (subject to auto-renewal)
• Up to $200 in statement credits per calendar year for incidental fees charged by your one selected, qualifying airline.
• Up to $200 in statement credits per calendar year when you make an eligible purchase at Hilton properties. (Distributed in up to $50 increments per quarter. Hilton for Business program membership is required.)
• $150 credit with Adobe on eligible annual prepaid business plan purchases of Adobe Creative Cloud for teams or Adobe Acrobat Pro for teams on the Business Platinum Card through 6/30/25.
• Up to $120 per calendar year in statement credits for purchases made directly from any U.S. wireless telephone provider (up to $10 back per month).
• Complimentary Marriott Bonvoy® Gold Elite status (enrollment required)
• Complimentary Hilton Honors Gold status (enrollment required)
• No foreign transaction fees

Using Your Membership Rewards Points

You’ll earn Membership Rewards points with The Business Platinum Card® from American Express. Since Amex has a well-rounded suite of travel partners, Membership Rewards points are some of the most valuable points out there.

These are Amex’s current travel partners:

• Aer Lingus AerClub (1:1 ratio)
• Aeromexico Rewards (1:1.6 ratio)
• Air Canada Aeroplan (1:1 ratio)
• Air France-KLM Flying Blue (1:1 ratio)
• ANA Mileage Club (1:1 ratio)
• Avianca LifeMiles (1:1 ratio)
• British Airways Club (1:1 ratio)
• Cathay Pacific Asia Miles (1:1 ratio)
• Choice Privileges (1:1 ratio)
• Delta SkyMiles (1:1 ratio)
• Emirates Skywards (1:1 ratio)
• Etihad Guest (1:1 ratio)
• HawaiianMiles (1:1 ratio)
• Hilton Honors (1:2 ratio)
• Iberia Plus (1:1 ratio)
• JetBlue TrueBlue (250:200 ratio)
• Marriott Bonvoy (1:1 ratio)
• Qantas Frequent Flyer (1:1 ratio)
• Qatar Airways Privilege Club (1:1 ratio)
• Singapore KrisFlyer (1:1 ratio)
• Virgin Atlantic Flying Club (1:1 ratio)

Most transfers are instant, though some can take up to 48 hours.

You can also use your Membership Rewards points to book flights and hotels in the Amex Travel portal. I generally wouldn’t do this though as it’s not the best use of your points. It’s always better to transfer them out to one of their partners. However, you can get 35% points back when you do book via their portal so just compare the points costs between both before making a decision.

Breaking Down the Business Platinum’s Credits and Benefits

Amex cards are well-known for their plethora of perks and benefits. They’re a big reason I love their cards. And, if you can take advantage of all that it has to offer, the Business Platinum boasts over $1,700 worth of value. But, with so many categories and so much fine print, it can be hard to keep track of whether a benefit is actually useful for your spending habits. So, to help you decide if the card is right for you, I want to break down some of the major categories of benefits:

Airport Experience Credits (Lounge Access, CLEAR Plus, Global Entry/TSA PreCheck)
One of the best things about this card — and what makes it a standout for frequent travelers — is the unbeatable airport lounge access. You’ll get into some of the top lounges worldwide, including the excellent Centurion Lounges and Delta Sky Clubs (when you’re flying Delta, with up to 10 visits per year).

On top of that, you’ll get complimentary access to the huge Priority Pass network. If having a quiet space to relax, grab a drink, or get some work done is a priority when you travel, this card has you covered pretty much anywhere.

I also appreciate that the Business Platinum helps you get through the airport faster. It offers up to $199 in statement credits each year for a CLEAR® Plus membership, which speeds you through security lines.

You’ll also get a credit for Global Entry (up to $100 every 4 years) or TSA PreCheck (up to $85 every 4.5 years), depending on which one you choose. I personally recommend going for Global Entry. It takes a little more effort (there’s an interview), but it includes TSA PreCheck too. It’ll save you a ton of time if you travel internationally.

Airline and Hotel Credits
Another travel-related benefit is the up to $200 airline credit. Unfortunately, it comes with a fair number of restrictions, making this credit a bit more annoying to use. It can only be used on one (pre-selected) airline, and you can only use it for incidentals, not airfare. But if you don’t have an airline credit card that offers free baggage, it can be useful to have. You can also use the credit for airline expenses like paid seat selection or on-board food and drink.

The Business Platinum also offers a few Hilton-related benefits. First, you can receive up to $200 in statement credits at Hilton properties when booked directly. Since these credits are distributed in quarterly $50 increments, you’d have to stay in a Hilton property at least four times a year to get the full value of this credit. But if you’re on the road a lot, that can be easy to do.

Second, the Business Platinum offers complimentary Hilton Honors™ Gold Status (as well as Marriott Bonvoy® Gold Elite status), which offer extra perks and benefits when staying at these properties.

Business-Related Statement Credits
The Business Platinum card comes with some great perks to help lighten the financial load of running a business. Expenses can really add up if you’re managing a business while traveling, so I appreciate that the Business Platinum helps offset these costs.

You can get up to $400 in statement credits on U.S. Dell purchases (through June 30, 2025, split into $200 chunks every six months). There’s also up to $360 back per year on Indeed ads (up to $90 each quarter), which is great if you’re hiring as your business grows.

If you use Adobe tools, there’s a $150 credit available when you prepay annually for eligible Adobe Creative Cloud or Acrobat Pro plans for teams. And to keep you connected on the go, you’ll get up to $120 a year for purchases made directly with U.S. wireless providers — that’s $10 back each month.

Amex Offers
On top of all those valuable statement credits, the Business Platinum gives you access to Amex Offers, an easy way to save some cash or rack up extra points with a wide range of retailers. These deals rotate regularly and are personalized, so what shows up for you might be totally different from what another cardholder sees. Most of the time, it’s a simple setup like “spend X, get Y back.” I always check Amex Offers before I purchase. (The personal card offers this too.)

The Business Platinum’s Travel Insurance
The Business Platinum also comes with great travel insurance. While I still recommend buying a standalone policy for medical, this card includes strong built-in coverage like trip delay, trip cancellation, emergency evacuation, and medical transport. It also includes cell phone protection for damage or theft, a rare but valuable perk. For a maximum of $800 per claim, with a limit of two approved claims per 12-month period, when your cell phone line is listed on a wireless bill and the prior month’s wireless bill was paid by an Eligible Card Account. A $50 deductible will apply to each approved claim.

So, while you could get away with the card’s insurance if you book the trip on the card, I wouldn’t rely on it completely. But it’s better than most!

Should you get this card?

The Business Platinum is ideal for frequent travelers who can make the most of perks like smoother airport experiences and hotel elite status. If you can take advantage of a few of the business-related statement credits, the statement credits alone make the high annual fee worth it. I get a lot of value from the card through the statement credits that make carrying the card after the first year really worth it.

While it’s true you only get 1x point per dollar spent on anything under $5,000 (which isn’t as good as many other cards), the points back on redemptions and the tons of statement credits, elite status, Amex offers, and partners you don’t find anywhere else make this card essential for any business owner.

Stop paying full price for travel!

Download my free guide to points and miles and learn how to use points and miles for free travel! It’s how all the pros travel so much! In this guide, I’ll show you:

• How to Pick a Credit Card
• How to Earn Up to 10x Miles on Your Spending
• How to Redeem Your Points
• And a Ton of Other Money Saving Tips!

Shorts: People either love them or avoid them at all costs. If you’re in the latter camp, staying cool during your summer travels doesn’t have to mean sacrificing comfort. Lightweight pants offer a breezy, stylish alternative—perfect for keeping cool without ever reaching for a pair of shorts.

Right now, Amazon’s Memorial Day sale has kicked off and includes thousands of flowy pants that are lightweight, travel-friendly, and fashionable. Everything from wide-leg styles, palazzo pants, harem fits, and more is available—and all for less than $50. Below, check out our top 10 picks for as little as $17. 

Best Travel Pants Under $50 Overall

Iwollence Wide-leg Pants

These versatile pants will complete your travel capsule wardrobe. You can wear them to the office, on a tropical vacation, and to brunch with friends. One Amazon shopper said they were so lightweight they could wear them on tours around a resort in Antigua despite the 85-degree temperature.

G4Free Wide-leg Yoga Pants

These yoga pants have an “upscale” look you can wear straight off the plane, so you can avoid changing your outfit after landing. They’re made with a stretchy material that’s wrinkle-resistant and cool enough to wear in 90-degree weather, according to one reviewer. 

Lillusory Wide-leg Trousers

Rather than reaching for a pair of rigid jean shorts, a loose pair of trousers like this popular style from Lillusory will give you a lightweight feel—without being restricted. One traveler favors the pants for their ability to stay wrinkle-free even when tightly packed in a suitcase, and said they can easily be dressed up or down.

Faleave Linen Palazzo Pants

Wide-leg pants like this linen-blend pair will help keep you cool, comfy, and stylish without breaking the bank. There are 15 colors to choose from, including neutrals like this off-white shade, or you can go bold in the hot pink style. 

Xiaoxuemeng Harem Pants

With over 2,000 pairs sold this month alone, these harem pants have claimed the top spot as the No. 1 best-seller. If you’re not a fan of wide-leg pants, these come with a barrel leg fit that’s not restricting like leggings. Shoppers say they “fold well” for travel and have a “breathable” material that’ll keep you comfy from post-dinner walks to early morning café runs.

Lepunuo Palazzo Pants

Thanks to the vibrant floral pattern, these statement-making pants are sure to draw attention. They have an extra-wide leg design for extra movement and are complete with a ruched, elastic waistband for a more delicate vibe.

Anrabess Palazzo Pants

The loose fit of these wide-leg pants makes them ideal for beach trips, so you can stay cool and covered while laying out your gear. One reviewer said they had the comfort of pants combined with the flowiness of a skirt, which made them dressy enough for a nice dinner.

Caracilia Flowy Pants

Nice vacation dinners call for these flowy pants with a tailored, elevated design. One shopper described them as “light and airy,” thanks to the wide-leg fit that will help keep your legs cool.

Dokotoo Cargo Pants

These cargo pants let you look comfy and put together with minimal effort. They’re made from a soft, stretchy material that one reviewer claimed is lightweight enough for Texas summer heat.

Bianstore Linen Capri Pants

Want to turn heads at the airport? These colorful trousers make a bold statement, complete with a stretchy elastic waistband and capri length that’ll let your legs breathe.

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The world is shifting the 9-5 as we know it. AI is threatening job positions, there are layoffs, recessions are looming, and meanwhile, the price of everything is going up.

We’ve been saying this for years, but your life experience, your passion, and your skills might be your biggest safety net, and your best opportunity for income going forward.

If you’re not profiting from what you love doing and what you already know, then you could be leaving a lot of potential on the table!

We’ve been huge proponents of starting something of your own — something that’s yours and can’t be taken away from you.

This is what we’ve believed since the start of Goats On The Road — wayyyy back in 2012 (yeah we’ve been around for awhile!)

But, it’s especially relevant these days.

The truth is, a lot of what we used to rely on — stable jobs, steady income, predictable growth — feels pretty shaky right now.

But, don’t worry, it’s not all doom and gloom! There’s a way for you to overcome these challenges, which is what I’ll get into in this article.

Most people think they need more credentials to start an online brand. And actually, this is where most people get stuck —spending time on certifications, waiting until they have a bigger following, and taking more courses to learn more about the topic that they already know!

But the truth is:

You’re already sitting on something people would pay to learn — you just don’t realize how valuable it is (yet)!

We’ve helped more than a thousand people start online brands around their passions, skills and experiences, based on what they already know.

Meaning, they didn’t have to spend tons of time adding more to their plate…we simply helped them unpack the gold that was already there.

Your niche. Your amazing idea. Your next move…it’s found inside your skills, your experiences, and your passions.

If you’re thinking about creating something of your own (as a side hustle, or as a full-time gig), and are looking to turn your expertise into profit, this is where to start.

The 3 Buckets: Start With What You Already Have

If you’re unsure about what niche to pick or what kind of business to start, here’s the framework we’ve personally used to come up with our profitable ideas over the years, and it’s what we teach our clients as well.

It’s built on 3 ‘buckets’ that we all have access to — no matter your background, job title, or level of experience.

Note: we go deeper into this and really help you narrow down your idea in our Niche Clarity Program.

Bucket #1: Skills & Knowledge

This is the knowledge you’ve accumulated over the years. Skills you’ve learned through your career, school, certifications, training, self-education…or even just trial and error.

You might not think of it as special, because it comes naturally to you now. But to someone else, it’s exactly what they need help with.

Here are a few examples:

Maybe you’ve…

1. Mastered Excel spreadsheets, and you’ve built custom templates that save hours every week.
2. Become an expert in designing logos, editing resumes, or organizing digital files.
3. Figured out how to run a profitable Airbnb
4. Cracked the code on how to grow a YouTube channel.
5. Figured out a productive workflow and how to repurpose one video into a week’s worth of content.
6. Been (or currently are) a project manager, realtor, professional chef.
7. Been certified for teaching, coaching, being a personal trainer, or a yoga instructor.
8. Mastered data entry, bookkeeping, or using accounting software like QuickBooks.
9. Trained new team members and loved breaking down complex tasks into simple steps.
10. Ran internal events, team-building activities, or even organized office potlucks — and people saw you as the “glue.”

All of these skills, all of this knowledge that you have, can all be turned into your own business. It’s just taking what you already do and already know, and deciding that you want to create something of your own.

Here are a few real-life examples from our clients:

1. Self-Made Millionaire and Finance Mentor turned personal coach to help beginners invest in the stock market and build wealth
2. Certified Yoga and Breathwork Instructor and Personal Trainer coaching women in midlife to find physical, emotional and spiritual harmony in the next chapter of their lives.
3. Real Estate Investor and Landlord of 15 years coaching new landlords on getting started and manage their properties with confidence

Other Examples:

• Morgan Overholt was a burned-out graphic designer and quit her 9-5 to freelance full time and turn her design skills into a $100,000 per year business.
• Ali Abdaal was a doctor who had to use productivity hacks just to survive his demanding work. When he realized other people could use his tools in all areas of life, he quit his job to teach it online and now earns over $4 million per year.
• Greg Langstaff was a career advisor and recruiter who quit his job to teach othe people what not to do when going to job interviews. Now he makes relateable and funny videos on tiktok and now runs a multi-6-figure business offering resume reviews, and selling courses and coaching.

Here’s the thing:

What you know how to do — whether it’s from your job, your side hustle, or your own curiosity over the years — can become the foundation of your niche.

What feels obvious, easy, or boring to you, could be life-changing to someone else who’s stuck, confused, or overwhelmed. And they just don’t know where to start.

We see this all the time. People turning everyday skills into businesses — teaching what they already know. You don’t need to learn something new to get started. You just need to learn how to package what you already know in a way that helps others.

Bucket #2: Life Experiences & Your Personal Story

More often than not, the most powerful business ideas don’t come from a job or a degree — they come from what you’ve lived through…your story.

For us personally, there are a few key life experiences that we’ve already turned into profit — and could easily do again.

The biggest one was taking the leap to become entrepreneurs. To be our own boss. We knew we were meant for more and believed there had to be a way to do meaningful work we actually enjoyed.

And that belief is what draws people to our story — because they feel the same way.

We took our lived experience of building up 4 online brands, and turned it into an impactful, profitable coaching business that helps others do the same.

That’s exactly what we teach inside our Creator Kickstarter Coaching Program. Your lived experience can become the business you profit from—just like ours did.

We all have chapters of our story that shaped us (whether good or bad), moments that forced us to grow, adapt, or rebuild. Use those to your advantage and help others who have been in your situation.

Trust me, there are people searching for exactly that kind of guidance.

Here are a few examples:

Maybe you’ve…

1. Moved across the world and had to navigate a new culture, language, or legal system from scratch.
2. Changed careers multiple times and learned how to reinvent yourself — even when it was scary.
3. Gone through burnout and overwhelm (in life or in your business).
4. Survived a divorce.
5. Been through a trauma and have found hope and healing.
6. Had a major identity shift and found your way through.
7. Lost a bunch of weight and are happier, healthier and more confident than ever.
8. Learned how to manage money after debt.
9. Figured out how to co-parent peacefully.
10. Learned how to live a fulfilling life with chronic illness.
11. Navigated menopause and all the physical, emotional, and identity shifts that came with it — and came out more grounded, confident, and connected to yourself.
12. Left a high-demand career to prioritize your mental health, and learned how to rebuild a life with more time for family, peace, purpose, and presence.
13. Took a leap into solo travel after a major life change and discovered a deeper sense of confidence, joy, and self-trust.
14. Supported a loved one through addiction, illness, or grief and became a steady source of strength in their unstable times.
15. Decided to stop people-pleasing, set boundaries, and rewire the way you show up in relationships, work, and your own life

Here are a few real-life examples from our clients:

1. Downsizing her home and life for a retirement full of opportunities and coaching women how to do the same.
2. Having the trait of an HSP (Highly Sensitive Person) and coaching women on how to navigate that.
3. Being a child-free couple by choice and building a community for others like them.
4. Being an immigrant in the USA and coaching others to build credit and choose the right credit cards.
5. A devout Christian since the age of 7 helping families experience a deeper relationship with the Lord through coaching, reading and memorizing Scripture

Other Examples:

• Lisa Johnson was a single mom in the UK, with £35,000 of debt. She got through it and now sells courses and programs teaching other people how to earn income. She’s now earned over £16 million and has assisted more than 50,000 entrepreneurs.
• Nadine Muller transitioned from a nursing career to becoming a personal fitness trainer, eventually moving into online coaching. By leveraging her experiences and challenges, she built a multimillion-dollar coaching business.
• Kiki Ayers faced homelessness in Los Angeles but utilized her background in entertainment reporting to establish a public relations firm. By sharing her story and experiences, she built a business that generated about $3 million in 2024.

Here’s the thing:

These life experiences aren’t just personal things that happened to you…what if they happened for you?

These times in your life are packed with lessons, frameworks, and real-life tools that other people desperately need. It can become a shortcut, a roadmap, or a spark of hope for someone else.

You don’t need to be perfect or polished, you just need to be honest. Not pretending you have it all figured out, but being a few steps ahead and turning your journey into something that helps someone else.

Having an impact and helping others find solutions to their problems is what building a brand is really about.

3. Passions & Interests

Sometimes, your best idea isn’t the thing people would find on your résumé. It’s not your skills and all the knowledge you’ve accumulated…it’s actually the thing you could talk about for hours without getting bored!

It’s the topic that lights you up when someone asks the right question. It’s something you’re always learning more about — not because you have to, but because you actually want to.

Take Nick for example, and his passion is fly-fishing. It’s something he’s been doing since he was a kid and would spend weekends out on the lake with his Dad and Brother.

Fly fishing is something that he’s always learning more about and perfecting. You’ll find him holed up in his “mancave” tying flies, chatting with other fly-fishermen in his Viber group chat, or down by the river casting his rod!

It’s the interest that he could talk about for hours.

So, he started a fly-fishing brand around his passion in 2020 and grew it to a six-figure business. Now, he makes money creating content while he’s fishing at the river! Definitely living his dream.

Here are some examples:

Maybe you…

1. Geek out over matcha rituals and can’t get enough of it.
2. Love travel hacking and finding budget travel hacks.
3. Are obsessed with meal prepping.
4. Love all things to do with makeup and beauty, or styling outfits.
5. Are totally interested in biohacking, astrology, or productivity tools — and your friends come to you because you explain it in a way that makes sense.
6. Are the go-to person in your group for planning the perfect girls’ trip.
7. Are the best at organizing small spaces.
8. Are interested in all things craft beer and have learned how to brew and make it yourself.
9. Love deep diving into human design and helping friends understand their charts in real life.
10. Are obsessed with cozy home vibes — from candle making to perfecting your Sunday reset routine.

These interests and passions are all things that you could turn into something that helps others and makes you money.

Here are a few real-life examples from our clients:

1. A couple living in NYC with a love for travel and their city, running a travel planning business and creating curated itineraries and trips to NYC for busy professionals
2. A travel-hacking expert helping others plan trips and experience the world while spending less
3. A couple obsessed with quick getaways and not wasting any time off, they share the best itineraries for 48 hour quick turn adventures
4. A cat lover helping other pet parents with their cat’s health and weight loss
5. A lover of holistic strategies and overall wellness helping remote workers escape digital overwhelm and simplify their life

Other Examples:

• Nick (of Goats On The Road) turned his passion for fly fishing into an online brand that helps beginners pick the right gear without breaking the bank. That business earned $8,440 on its 12th month after launching!
• Joshua Weissman was a burned out chef who turned his love of cooking (particularly fermentation) into a multi-million dollar YouTube empire.
• Sandra James was laid off from her £50,000/year job in financial services so she decided to turn her love for cats into a business. She founded The Cat Butler, an exclusive cat-sitting service in the UK. She launched it in 2015 and now it earns about £200,000 annually.

Here’s the thing:

When it comes to passions and interests, you don’t need to be an “expert”, you don’t need to have a degree or a huge following.

You just need to be a few steps ahead of the person you’re helping — and know and care enough about the topic to guide them.

If you love the topic and you’re SO passionate about it, and you’re willing to show up and share what you’ve learned, someone out there will be so glad you did. People are looking for someone real, someone who gets it, and someone who makes it feel possible.

Stop Overthinking and Chose One Thing to Start

You don’t need to be an influencer, good at tech, or into marketing. Most of our clients aren’t. And actually, most of them started without having any idea of what they could share with the world!

Our clients are regular people just like you — aged 24 to 70. They’re travelers, moms, immigrants, couples, retirees, creatives, side-hustlers, and 9-5ers who finally said:

“I’m done wasting time building up someone else’s business. I want to create something that actually has an impact. Something I love doing.”

If you want to go deeper with everything you’ve learned in this article, we’re here to help. The first step is coming up with your perfect niche and idea…one that’s aligned with you. One that gets you excited!

That’s what we help you figure out inside our Niche Clarity Program. You’ll learn how your skills, life experiences and passions matter, and how they can be packaged up and turned into an impactful brand and product that you can sell.

It’s your first step toward building something real — from the life you’ve already lived.

If you’re the type of person who’s ready to take the leap, bet on yourself, and finally build something that reflects who you really are…you’re exactly who our full coaching program was made for. Click here to email us for information on our Creator Kickstarter program.

Travel has become really expensive. Post-COVID, the entire world seems to be traveling again and prices just keep rising. I am astonished at how high they have gotten. But it’s a product of rising costs and out-of-control demand. Everyone just wants to travel. We’re all looking for an escape.

Fortunately, it’s not all bad. Airfare has started to go down again, there are more deal-finding websites online, free walking tours in more cities, and more opportunities to bypass the traditional travel infrastructure and connect directly into the local way of life via the sharing economy.

As we navigate the post-COVID world of high prices, I want to share some tips and tricks on how to travel on a budget this year!
 

1. Change Your Mindset

Changing your mindset might not be a traditional budget tip, but it’s important nonetheless. Constantly remind yourself that travel is possible while taking concrete steps to make it a reality. Action begets action — even if it’s just baby steps.

Start with a “yes, I can” mindset. Don’t think “I can’t travel” — think “What’s one thing I can do today to make my trip closer to reality?”

Life is a mental game. Do one thing every day that gets you closer to your trip and you’ll find yourself building unstoppable momentum.
 

2. Come Up with a Savings Plan

Unless you’re Bill Gates, we all need to save more money. But how do you do that? While life is expensive, I do believe there are always ways to save a little more. There’s always something you can cut. A little bit of savings adds up a lot over time.

First, start by tracking your spending. Write down everything you spend money on for a month. Groceries, rent, eating out, Netflix — everything. You can’t figure out where to save if you don’t know where your money is going.

Next, start a savings account specifically for travel. That way, you’ll have a dedicated space for your travel fund and you can watch it grow. That progress will keep you motivated. Even if it’s just a few dollars a week, every penny counts. The more you save, the more you want to save.

Finally, start cutting. Maybe it’s going to Starbucks, maybe it’s saving on gas by carpooling to work or cutting back on eating out. We all have things we can cut. Find yours.

Here are some posts on how to save money:

3. Score a Flight Deal

One of the things that people always tell me holds them back from traveling more is the cost of flights. But, let me tell you, there are a lot of deals right now.

All the airlines are trying to fill planes and are offering a lot of deals for summer and fall travel right now. After all, they need to make up for a lost year and are desperate to get people on planes.

The key to finding a cheap flight is to be flexible with your dates and your destination. If you have your heart set on “Paris in June” you’ll be forced to pay whatever the flight costs. But, if you open that up to “France in the summer” — or even “Europe in the summer” you’ll be able to find much cheaper flights since you’ll have a lot more wiggle room to test dates and destinations.

I like to use Google Flights and Skyscanner to browse my options. I type in my home city and then pick “everywhere” as my destination. I then base my plans around where I can fly to for the least amount of money.

Both websites also let you sign up for price alerts so you’ll get an email if the price for your ideal trip happens to drop.

And if you really want to find amazing flight deals, consider joining a flight deal site like Going. It’s the best website for finding flight deals from the US and has saved me a fortune over the years. It’s not free, but new users can get 20% off a Premium membership with the code NOMADICMATT20.

Other helpful flight deal sites are:

• The Flight Deal – Incredible deals for flights all around the world.
• Secret Flying – Another site with amazing flight deals from around the globe (they find a lot of Asia/Africa/South America deals not found elsewhere).

4. Get Points!

Collecting points and miles is a great way to travel on a budget. By getting point-yielding credit cards and using a few simple techniques, you can get hundreds of thousands of miles — without any additional spending (you can even earn points just by paying your rent!). These points can then be cashed in for free flights, free hotel stays, and other travel rewards.

I’ve earned countless free flights, upgrades, and hotel stays from my points and miles. By optimizing my spending and paying attention to which cards earn the most points where, I’ve saved thousands of dollars — and you can too!

Here are some resources to help you begin:

Even if you aren’t American, you still have options, as points and miles have gone global:

Once you have points, use platforms like point.me (for flights) and Awayz (for hotels) to manage them. These platforms help you maximize your points and miles so you earn more free flights and hotel stays.
 

5. Use the Sharing Economy

The sharing economy has led to a plethora of new money-saving and community-building platforms that have made travel even more affordable, personal, and accessible. It’s never been easier to get off the tourist trail, connect with locals, and experience their pace of life. I live by these websites when I travel! You should too.

Here are some of the best sharing economy sites to help you get started:

• Trusted Housesitters – The most comprehensive website to find house-sitting gigs. You watch a place on vacation while the homeowner is on vacation.
• EatWith – Allows you to eat home-cooked meals with locals (it’s the Airbnb of food). It always leads to interesting encounters, so it’s one of my favorite things to do.
• BlaBlaCar – A ridesharing app that pairs riders with verified locals who have a spare seat in their car.
• RVShare – Allows you to rent RVs and camper vans directly from locals.

6. Find the Free!

The world is awash with amazing free travel resources (like this website) that can help you travel on a budget. No matter where you are going, there’s probably a blog post on what to do and see there for free or cheaply. Someone has been there and they’ve written about it! Make the best use of all of them to help you plan your trip.

My favorite search term is “free things to do in X.” You’ll always get a result!

Additionally, don’t be afraid to walk into a hostel — even if you aren’t staying there — and ask them what to do for cheap. Their clientele is budget-sensitive, so they always know what to do and where to go for little money.

Local tourism boards will also have tons of info on free things to do as well (more on that below).
 

7. Stick to Public Transportation

If you’re on a budget, skip the taxis and rideshares like Lyft or Uber. Unless you can lower your cost by sharing a ride with other passengers, public transportation is going to be the most cost-effective way to get around. Not only will it save you money but you’ll get to see how the locals travel too.

Google Maps usually can give you a basic overview of the public transportation options and prices available. You can find information about day passes and/or multi-day passes from your local hostel/hotel staff (as well as from local tourism offices). For cheap intercity travel information, check out Rome2Rio.
 

8. Use Local Tourism Offices

Local tourist offices are a wealth of knowledge. They exist solely to provide you with information on what to see and do. They often have tons of discounts not found anywhere else and can also keep you updated on local events, free tours, and the best spots to eat. They can help you find public transportation discounts and/or multiday passes too.

Don’t skip the local tourist office! They are a severely underutilized resource.
 

9. Get Cheap Accommodation

Accommodation is one of the biggest fixed costs travelers have, so reducing that cost can lead to big savings on the road. I’m sure many backpackers would sleep in a barn if it were the cheapest accommodation they could find! Heck, I’ve slept in hammocks in national parks to save a buck!

Since you have to stay somewhere every night, reducing this expense can save you a lot of money on the total cost of your trip. Stay in hostels, use Couchsurfing, stay in empty university dorms, camp, or try an Airbnb.

Since there are a lot of ways to cut your accommodation costs, here are my posts on how to get accommodation deals:

10. Eat Cheap

Other than accommodation, food is one of the biggest travel costs. After all, everyone needs to eat. But there are lots of ways to eat on the cheap:

Also, use the five-block rule. There seems to be this magical wall that surrounds tourist areas. Most people don’t go past it. It’s been my experience that if you walk five blocks in any direction from a major tourist area, you end up losing the crowds and finding the local restaurants.

In my experience, tourist restaurants don’t care about quality since those tourists aren’t coming back. Residents do care so places catering to them need to be better — and more affordable – or they go out of business. Those are the places you want to eat at. Use the above resources to find where the locals eat and avoid crappy food!
 

11. Travel Like You Live

The majority of people in your destinations don’t spend lots of money per day like tourists do. Neither do you in your day-to-day life. So take that mentality with you. Walk, take public transportation, grocery shop, spend a day in a park, and look for deals. Do the things you do at home every day to keep your costs down.

Too many people get into this mindset that when they go on the road, they just have to spend, spend, spend, spend. That’s not true at all. There’s no law that says you have to spend more. Be smart with your budget — just like you are at home. That will help you save money and prevent you from going home early (and broke).
 

12. Work & Volunteer to Lower Your Expenses

If you’re a long-term traveler, consider volunteering or doing a work exchange to lower your costs. There are tons of options out there such as farm stays, working in hostels, teaching in schools, and more.

You’ll usually need to commit for a week or more, however, these opportunities enable you to get a much deeper and more nuanced travel experience. Here are some websites to help you find suitable opportunities:

• Worldpackers – Worldpackers offers travelers a chance to find volunteer experiences overseas. In addition to hostels, they can help you find experiences with NGOs, homestays, and eco-projects all over the world!
• WWOOF – WWOOF (World Wide Opportunities on Organic Farms) is a program that connects you with farms all around the world where you can work in exchange for room and board.
• Helpx – Like Worldpackers, Helpx offers exchanges such as farmstays, homestays, B&Bs, hostels, and sailboats.
• Workaway – Workaway is a lot like HelpX, except it has more paid job opportunities (though it has volunteer opportunities too).

All you have to do is take that first step. Remember, action begets action. Once you start moving, everything else gets easier. So don’t wait!

How to Travel the World on $75 a Day

My New York Times best-selling book to travel will teach you how to master the art of travel so that you’ll get off save money, always find deals, and have a deeper travel experience. It’s your A to Z planning guide that the BBC called the “bible for budget travelers.”

Click here to learn more and start reading it today!